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"Too Hood 2 Be Hollywood"
Having longevity while retaining popularity in hip-hop is a difficult thing. For the most part, it's a here today, gone tomorrow genre. It's about what you're doing now, not what you've done before. Unless what you've done has been strong enough to stay in people's minds for years. Your albums have to have mattered and your moves must have impressed. To have done that by 26 years old is an accomplishment, and B.G. has achieved just that.
Most rap heads are familiar with B.G. from his Cash Money affiliation. They know him as the originator of "Bling Bling," as a grimy New Orleans Hot Boy with a nasty laid-back flow, a thick accent and a shoot 'em up bang bang style. They've watched him overcome personal and professional hardships while consistently putting out strong music.
B.G.'s story is an old one, after 13 years in the game. A young kid from the Crescent City falls in love with rapping, hooks up with local label Cash Money Records and proceeds to blow up along with the label. He drops eight albums, two of them with the Cash Money rap quartet the Hot Boys, then parts ways with CM in 2001 after financial disputes. Struggling to find his own way and dealing with a long-term battle with heroin, the determined MC fights the odds, builds his own label, Chopper City Records, and kicks his addiction. In 2002 he inks a solo deal and imprint with indie label Koch Records and over the next four years drops four albums and a label compilation.
In 2006, B.G. links up with the King of the South, T.I. and his Grand Hustle Crew. T.I. helps the N'Awlins MC poly a deal with Atlantic Records and now B.Gizzle is prepping Too Hood 2B Hollywood, his 11th solo disc and his first project to come out on a major label in seven years. "Once I made that move to take it back to the majors... I mean a lot of artists let the labels dictate whether they gonna put them in a shiny suit or let 'em do 'em and personally, I'm just too hood to be Hollywood," B.G. explains. "The same way I went in is the way I'm going out. It's just me representing that real street, gutter... you know."
Never straying from what made him a rap favorite, Too Hood 2 B Hollywood, which was executive produced by T.I., is a classic B.G. album. The first single, "For A Minute" featuring Tip, is a true testament to the progression B.G. has made in music. With funky Scott Storch drums, a hard verse from T.I., and that classic B.G. flow, the track proves Gizzle is right on target. Other big records on the LP include "I Hustle" - with Young Jeezy and a beat by J.U.S.T.I.C.E. League, "Rather Die" - a tribute to Sean Bell featuring Maino and produced by Kane Beatz, and "Nigga Owe Me Some Money" - featuring board-work by KLC and a posthumous verse from the late Soulja Slim. Also appearing on the album are Aaron Neville, Jason Weaver, Mannie Fresh, and members of Chopper City. In addition to Too Hood 2 B Hollywood, B.G. is also working on a documentary about his hometown of New Orleans post-Hurricane Katrina.
"Sometimes I be denied my props but it's cool," says B.G. "I'm coming back and taking everything the game owe me. It don't owe me nothing but respect. When I left Cash Money, a lot of people thought I wouldn't last six months without those guys, and it's six years and I'm still relevant, I'm still that nigga. I'm still the hottest of the hot. At the end of the day, I just want that respect that I truly deserve."
It's time he got it.
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